Building loyalty programs is an effective way of obtaining new clients, who willingly and systematically buy products or services. Loyalty programs obtain clients through giving them additional values and benefits resulting from regular purchases. It may be a bonus or reduction. It is often possible to exchange gathered points for gifts or other extra free products. The main goal of such a loyalty program is to bind a customer to a company. Additional values are attracting new customers and obtaining priceless information about the customer’s purchasing habits.
Conducting loyalty programs have many goals of which the most important are increasing an average order value and giving customers material benefits to encourage them to take part in such programs. A condition necessary to starting a loyalty program is a precise definition of the targeted group. As the program develops, more information about participants is obtained. This information is beneficial in adjusting the program conditions to further benefit the customer.
Loyalty programs require specialist software, together with funds required for the operating activities connected with the program. All expenses should be carefully evaluated. Total costs should also include the cost of gifts or given bonuses, building a database and running of the Customers Service Office. In creating an effective loyalty program, the method of communication with customers should be considered. All information should be relayed to the participants. All participants of the program should be aware as to the location of the program regulations. Apart from quality monitoring, costs should be analysed. This assists in defining a customer, maintaining costs and indicate when clients could expect a return on investments.
databroker has the experience and skills to fulfill all that is mentioned above in the field of building customers loyalty. It allows us to prepare, organise and implement even the most complicated and demanding loyalty program. Many clients base their business on using outsourced sales chains. The roles of the distributors and sales representatives are of immense importance in the sales chain, as it is them who have a direct influence on any financial result of the company, and the company’s products and services image. Seeing the importance of these realtions, databroker is able to prepare “tailor-made” loyalty programs, stimulating a scale of sales, and building long-term and positive relationships.


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